Highlighting Marengo’s Edge

Nursery owners need to have a herbicide they can rely upon. It takes a lot of work to maintain their flowers and plants so they can bloom. That’s where a good pre-emergent herbicide like Marengo can play an important role. But sometimes growers when faced with rising input costs look for alternative or cheaper options in the short term.

So our goal was to make a mailer that would target these growers and help them see that Marengo is actually the perfect solution that helps you save on labor and your bottom line thanks to its 8 months of long-lasting protection. 

It was a fun project to execute and collaborate with the larger team. By raising awareness around Marengo’s longevity and power, we were able to drive consideration and adoption with lapsed and newer customers heading into application season.